MARKETING AND MANAGEMENT FOR THE CREATIVE COMMUNITY
You didn't ask for it, but I'm going to give you my opinion anyway.
So many things to do when you have a gig, some artists think that if they create an event on Facebook and invite their friends, they'll fill the joint. But there are a few more things you can do yourself (unless you are lucky enough to have professional tour support!) to help get the word out and build your audience. Some of these tips are just common sense, but a couple you may not have thought of. Click here to read my list — and would love to hear your tips, too!
If you're going to the expense and effort of manufacturing CDs for your music ...
Sell the benefit, not the process.
This is probably the closest thing I have to a Prime Directive in my approach to marketing. No matter to whom you're reaching out — a fan, a reviewer, a radio programmer, a booker — ask yourself: "Will this information, presented in this manner, help the recipients reach the conclusion I want them to reach?" The process may be important to *you*, but for the recipients, it's more important to convey what's in it for *them*.